We used real zebras (our photographer found zebras to shoot?!) and photoshopped them in ways that conceptually represented various product differentiators of Zebra.
Because the visuals were so eye popping, instead of gunking up the ads with techs/specs, I suggested a media buy of full page ads and then third page ads running next to them. Each drove sales leads.
These ads were featured in GRAPHIS, a creative advertising annual recognizing excellence in creativity (especially challenging in the B2B space). (Art Director: Martin Buchanan)
Because the visuals were so eye popping, instead of gunking up the ads with techs/specs, I suggested a media buy of full page ads and then third page ads running next to them. Each drove sales leads.
These ads were featured in GRAPHIS, a creative advertising annual recognizing excellence in creativity (especially challenging in the B2B space). (Art Director: Martin Buchanan)
Our brochure kept the clean black and white look with a pop of yellow and interesting zebra photography.
Banner ads (which were SWFs and not convertable for this site) got attention in boring B2B online trade pubs, driving to a microsite and getting record breaking sales leads.
