PSEG Long Island Emmy Winner
What happens when an idea creates a magical moment?
In this spot, wallpaper comes to life in response to the voiceover, transforming an everyday space into something unexpected. I concepted, wrote and helped our amazing team bring the idea to life.
What happens when an idea creates a magical moment?
In this spot, wallpaper comes to life in response to the voiceover, transforming an everyday space into something unexpected. I concepted, wrote and helped our amazing team bring the idea to life.
The result was an Emmy Award–winning spot for Graphic Design, with an Emmy nomination for Creativity, that drove traffic to an energy-efficient products marketplace and delighted both audiences and the awards circuit.
I worked on a series of TV spots for the North Carolina Lottery to promote new scratch-off tickets released on the first Tuesday of every month. We created Calendar Man, a recurring character who brought humor and attention to the date. I concepted and wrote the campaign, with much of the comedy driven by on-set improv. This campaign is still in use as of 2026!
Credit: Tonya Rinehart, Art Director.
Credit: Tonya Rinehart, Art Director.
Comcast wanted to take on the Dish network. Because our media was placed on sports channels targeted at men, I concepted a campaign called "Man Rules." I also came up with the tagline: Ditch the Dish, which was rolled out nationwide for Comcast.
Express Oil Change wanted to be more likable—and more believable—in a category people simply didn’t trust. Research confirmed the skepticism around fast oil-change shops, so instead of fighting it, we leaned into humor.
We created a series of :15 spots featuring employees who were so good at their jobs, they couldn’t turn it off—taking their oil-change habits home with them.
The campaign was tagged “Turn to Us,” punctuated by a blinking turn signal that doubled as a visual mnemonic. Green-tinted color correction and kitschy music amped up the fun, helping the brand feel approachable without sacrificing credibility.
Alabama Tobacco-free Families needed to convince pregnant women not to smoke. Our research indicated these women didn't want sick, crying babies to deal with and so we showed them what their life would be like if they did have a sick baby. (This entire campaign won a Cannes Gold Media Lion and is featured on my work samples page in full.)
National Bank of Commerce needed to compete with the big banks, so we claimed an unoccupied space: the human bank you actually like working with—and that doesn’t screw you over. We used humor to break category norms. It raised eyebrows at first, then set a tone other banks quickly followed.
I worked on the Little Debbie Snack Cakes account for four years, and this spot became a standout—winning both hearts and awards. I envisioned a blues track inspired by Buddy Guy and directed a guitarist to create original music in that style. The contrast between soulful, grown-up blues and a story of tender young love created an unexpected, memorable tone.
If you’ve been a slightly naughty kid, Santa might need something better than plain old cookies. This Little Debbie holiday spot had the answer.