Comcast wanted to take on the Dish network. Because our media was placed on sports channels targeted at men, I concepted a campaign called "Man Rules." I also came up with the tagline: Ditch the Dish, which was rolled out nationwide for Comcast. Here is two of those spots.
Express Oil Change was out to brand themselves in a more likable, credible way. Our research revealed no one trusted fast oil change places. We created numerous :15 spots that showed how employees were so good at their jobs they actually brought it home with them. We tagged our series: "Turn to Us" with a blinker as a visual reminder. We used a green-ish color correction and kitchy music to dial up the fun. Here are two of the spots.
Alabama Tobacco-free Families needed to convince pregnant women not to smoke. Our research indicated these women didn't want sick, crying babies to deal with and so we showed them what their life would be like if they did have a sick baby. (This entire campaign won a Cannes Gold Media Lion and is featured on my work samples page in full.)
National Bank of Commerce needed to go up against the Big Banks. So we went to the category space that was unoccupied: The human bank you like to actual work with and that doesn't screw you over. And we used humor. Banks everywhere raised their eyebrows in shock, but then followed suit.
Little Debbie Snack Cakes was an account I worked on for 4 years. This particular spot won hearts and awards. I envisioned Blues music similar to something Buddy Guy would do and directed a guitarist to create original music based on Buddy Guy's sound. It was a fun juxtaposition to have this serious adult music on a spot for tender young love.
If you're maybe a naughty kid, Santa is going to need something a little bit better than plain old cookies. This Little Debbie holiday spot had the answer.
I worked on these North Carolina Lottery spots to drive sales of scratch-off tickets. Tasked with the need to let consumers know there were new tickets available the first Tuesday of every month, our concept was based on a character I called Calendar Man. Every first Tuesday we proposed that the Lottery should run new variations of Calendar Man doing funny stuff to get attention. I concepted and "wrote" these (the talent pretty much did a lot of improv on set, which was great). We REALLY wanted to blow this idea out and have many Calendar Man guys around the state show up in public on the first Tuesday of the month. The client LOVED the idea yet couldn't fund it. (Credit: Tonya Rinehart, art director.)