We ran a spread ad in golf trade pubs of two different grasses separated by an insert about Tenacity. It literally showed how the product kept grasses separated.
For trade shows, we put inserts into USA Today newspapers and had them delivered to hotel rooms of trade show attendees. The idea: Tenacity keeps grass from showing up where it didn't belong (like in your newspaper). It got a lot of buzz at the show.
For trade shows, we put inserts into USA Today newspapers and had them delivered to hotel rooms of trade show attendees. The idea: Tenacity keeps grass from showing up where it didn't belong (like in your newspaper). It got a lot of buzz at the show.
Two banner ads drove golf course groundskeepers to a microsite. This first ad is interactive and motivated by your mouse turning into the actual product jug. The second shows the two strains of grass growing together until the magic happens.
Tenacity Microsite