The brochure had tipped-in items, like a real dog tag, to talk about the special touches Neal's Design offered. They weren't cheap to produce but the ROI was worth it.
Neal's Luxury Remodeling
Neal's was an upscale home design/remodeling client. They had quite a reputation working on homes in the $1 million+ category. But they lacked any image or personality. When I heard what special touches Neal's provided to make the homeowner feel less invaded by workers' often months-long presence in their homes, we highlighted them in ads and in a handmade brochure with tipped in items for a truly dimensional, upscale look and feel. Clients ended up keeping the brochure on their coffee tables!