HondaJet

HondaJet is a luxury personal jet—beautifully engineered, obsessively designed, and flat-out better than most aircraft in its class. From the distinctive over-the-wing engine mount to a genuinely private lav (not a glorified seat with a lid), every detail is intentional. Add in surprising thrust and performance, and you get a jet that doesn’t just look different—it is different. The launch campaign let the aircraft speak for itself, telling the story visually through striking photography and bespoke URLs that invited discovery instead of shouting claims.

The launch campaign for HondaJet was driven by a simple insight: the aircraft didn’t need hype—it needed restraint. Its audience of high-net-worth buyers cared deeply about design, engineering, and performance. So instead of over-explaining, we let the jet speak for itself.

Visually clean ads put the aircraft front and center, while custom, feature-driven URLs did the selling—each one highlighting a specific innovation or performance advantage. The result was a campaign that felt as refined and intelligent as the jet itself.

www.40percentmoretimeonwing.com/flyflyfly

1800lbsofthrustperengine.com/itrocks

refreshmentcenterandprivatelav.com/drinkup

↑Back to Top