Greenies is a well known dog treat brand that wanted to connect with pet parents. Specifically pet moms. These ads got to the heart of the sometimes quirky things we do for, and because of, our furbabies. We even branded a name for moms that treat their pets extra special as Greenie Moms.
The idea: You could be a Greenies mom if:___________.
As a fun extra, we also created pet greeting cards that Greenies could send as a thanks to their customers.
