Clink Barware rebrand

This company did a lot of monogramming work for businesses but never for direct to consumer. I worked on not only renaming this new "arm" of the company but also did the social media rollout, website content, blog and banner ads. We even had a holiday e-brochure.

STRATEGY: Make monogrammed barware an every day use item because there was something you could "clink" to every day.

My Role:
+Naming the new brand and every product they carried (50+ items)
+Strategy and concept
+Blog and photos
+Manage and create content for Facebook, Pinterest, Instagram (On Pinterest we rolled out a contest and had a board people uploaded their clink-worthy picts to. The winner won a free set of monogrammed glasses.)
+Website content
+Banner ads
+E-holiday gift guide

We changed up our Facebook cover photos often, aligning with reasons to "clink" and celebrate. The entire brand was built on this kind of personality and attitude. Our hash tag #ClinkToThat said it all.

In social media, we used bizarre daily holidays as reasons to raise up a glass and "clink".

I also authored blogs in two categories: Man Cave and The Art of Entertaining. We'd repost throughout social media and send via email to subscribers. We shot our own monogrammed glasses and used them in unique ways that worked with my blog content.

Banner ads were kept simple and clean and used around gift-giving season with a slight animation and always driving to purchase.

We gave customers a surprise coaster set in every order. (It increased repeat purchases.)

The Clink website was equally as loaded with personality and the UX design was made for a great shopping experience. (They took the blog down, did a new idea of personas that would blog and then got lazy and completely stopped doing anything.)

Other sliders on the website home page were just as fun.

Here are a couple product specific pages to show naming and content. Festivus (A nod to the show Seinfeld) was one of more than 30 product names I got to create.

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