Art Alliance of Greensboro is a nonprofit that offers affordable art classes—including pottery, painting, drawing, and sculpture—for youth and adults. Despite its impact, the organization lacked visibility and a clear point of view. The brand felt stale and inconsistent.
I reimagined the identity by asking “What if?”—starting with an animated logo designed for digital use, and expanding the AA mark into multiple variations that visually represented the full range of art forms offered. Partnering with Oh Shoot Productions, we refreshed the brand and produced a series of videos that educate, inspire, and invite the community to rediscover what art can do for them.
Animated logo representing all of the classes offered: pottery to painting to drawing and more.