Art Alliance of Greensboro is a nonprofit that offers art classes to the community for a small price. They offer pottery, painting, drawing, sculpting for youth and adults.
The problem they faced was no one knew who they were or what they stood for. The brand was stale and haphazard in its approach. With my video partner, Oh Shoot Productions, we refreshed the brand and created a series of videos to educate and inspire people to learn more or find out what art could do for them.
I refreshed and managed the social media pages for 3 months until the Executive Director was ready to take over.
COMPONENTS:
>New logo and tagline: What Can Art Do For You
>Brand print Templates
>Brand video and 5 student story videos
>Refreshed social media channels (Facebook, YouTube and Instagram)
RESULTS:
>Increased interest and registrations for classes 2-fold for youth and adult segments
>Generated a 95X increase in page likes/followers on Facebook (over the industry average) in just 3 months.
>Increased engagement on Facebook and Instagram in a way that the algorithm "rewards" pages with more organic reach.
>Created a more solid brand with a tone and look that is consistent from website to social pages and all methods of communication including emailers
>Internal and external community buzz and pride
Our first order of business was to rebrand the organization with a logo that was fresh, unique and represented the variety of opportunities Art Alliance offered and what they were about. We chose to do a logo that had many variations to achieve that. And we added animation for use on digital channels.
The Facebook page incorporated the new brand and focused on content current and new followers cared about-- the cause of art. We had very high engagement including the all-important expressive emojis that the Facebook algorithm rewards with more organic reach. We increased page likes/follows by 95X over the industry average in just 3 months.
BRAND TEMPLATES were created for event needs and announcements.
Rack card
Poster
Postcard